Week 7's Voyage into Social Media's AI Revolution and Beyond

Shownotes

**Meta's AI-Driven Ad Tools Unveiled ** Set sail with us as we explore Meta's latest advancements in AI-driven advertising tools. Discover how machine learning is revolutionizing ad results, enhancing brand performance through innovative features like text variation and image expansion. Messaging: The New Beacon for Ads

Dive into the surge of "click to message" ads and understand why messaging has become an essential tool for connection in the digital advertising realm, aligning perfectly with current engagement trends.

**AI Content Recommendations: Charting New Courses ** Uncover how AI content recommendations now influence 40% of content viewed on Instagram, driving significant increases in user engagement on both Facebook and Instagram, marking a pivotal shift in content discovery.

**The Reign of Video Content ** Explore the continued dominance of video content, with daily watch time for all video formats surging over 25% year-over-year in Q4 2023. Learn about the staggering 3.5 billion daily reshares of Reels and what it means for content creators.

**Advantage Campaigns: Steering Towards AI Targeting ** Navigate through the shift towards AI targeting tools like Advantage campaigns, moving away from interest targeting to achieve improved outcomes for brands, despite initial hesitations about audience selection control.

**Creative Content: The Captain of the Ship ** Delve into Meta's assertion that creative content remains paramount in the ad process, influencing over half of the ad auction decisions, and how Meta's focus on AI aims to enhance performance and user experience.

**TikTok's Electoral Integrity Voyage ** Join us as we sail into TikTok's comprehensive plan to support electoral integrity across the 27 EU member states with localized language Election Centers, aiming to combat misinformation and ensure a fair electoral process.

**Threads: Navigating the Algorithmic Currents ** Chart the course of Threads, Meta's latest social media venture, understanding its content discovery algorithms, what drives engagement, and how users can tailor their experience for maximum impact.

**Instagram's Hashtag Horizon ** Discover Instagram's test of new waters with a limit on the number of hashtags per post, discussing the implications for content discovery, engagement strategies, and the evolving value of hashtags in the algorithmic age.